Video Production Sydney: Supporting Small Business with Ember Coaching | Eventspec
Inside Eventspec's recent studio shoot for Ember Coaching and how professional cameras, lighting, audio and production can help businesses create great video content.
Sometimes the best projects start with a simple question: how can we help?
Recently, the Eventspec studio became the filming location for a very different kind of production as we helped Ember Coaching create a library of video content for the launch and growth of the business.
Founded by Charnine, Ember Coaching supports people with ADHD and executive function challenges, helping them better understand how their brain works and develop practical strategies for work, study and everyday life.
Getting a new business out into the world takes a lot of work. There’s the service itself, the website, branding, marketing and then the slightly daunting task of putting yourself in front of a camera and explaining what you do.
That’s where we could help.
Turning the Eventspec studio into a content set
While Eventspec is best known for delivering AV and technical production for conferences, awards nights, exhibitions, launches and live events, much of the same technology and expertise can be used to create professional video content.
For the Ember Coaching shoot, our studio provided a controlled environment where we could set up cameras, professional lighting and audio and work through a series of pieces to camera and interview-style content.
Having the right equipment matters, but so does creating an environment where the person in front of the camera feels comfortable.
Not everyone spends their working life on camera. In fact, for many business owners, recording their first professional videos can feel considerably more intimidating than standing in front of a room full of clients.
A relaxed set, a good team and the ability to take another run at something can make a huge difference.
Different businesses, different skills
The project also brought together another small business, with Allan O'Donnell from Wolf Arrow working with Charnine on scripting, interview preparation and planning the content and approach to the shoot.
It meant three very different businesses and skill sets came together around one project.
Wolf Arrow brought its expertise in communication and content. Eventspec provided the studio, technical production, equipment and crew. And at the centre of it was Charnine, building a new business around her own expertise.
That kind of collaboration is something we think small business does particularly well.
Small businesses supporting small businesses
Running a small business teaches you pretty quickly that you don't have to do everything yourself.
Some of the strongest business communities are built when people share expertise, make introductions, recommend each other and occasionally simply say, “Yep, we can help with that.”
For us, supporting Ember Coaching meant using resources and skills we already have to help another small business take an important step forward.
It’s also one of the things we value about being part of the business community in The Hills and Western Sydney. There is an enormous amount of capability sitting inside local businesses, and collaboration gives all of us the opportunity to do things we couldn't necessarily do alone.
Sometimes that means partnering on a major event. Sometimes it means referring a client to someone who is better placed to help them.
And sometimes it means opening the studio, switching on the cameras and helping a friend tell the world about the business she has built.
AV isn't only for live events
Video has become an important part of how organisations communicate, whether it's content for a website, social media, internal communications, training, interviews, presentations or a business launch.
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And many of the fundamentals are exactly the same as live event production: good audio, good lighting, the right cameras and experienced people behind the technology.
Eventspec's production capability extends beyond the event room. Our team can support filmed interviews, presentation recording, studio content, livestreaming, multi-camera production and other video requirements, either from our own studio or on location.
The technology should never be the thing that gets in the way. It should simply give people the confidence and platform to tell their story well.
We loved being able to do exactly that for Ember Coaching.
And we're looking forward to seeing where Charnine takes it next.
Need help creating professional video content?
Whether you're launching a business, creating a series of interviews, recording presentations or producing content for your organisation, Eventspec can provide the cameras, lighting, audio, studio facilities and technical crew to make it happen.
Talk to the Eventspec team about video production and recording in Sydney.































